Overview

• EU investigators found the brands constrained independent retailers by enforcing list prices, limiting discounts and matching clearance periods to their own sales.
• The financial penalties total €157.37 million, with Gucci fined €119.67 million, Chloé €19.69 million and Loewe €18.01 million.
• The companies ended the conduct in 2023 following Commission inquiries, which led to reduced fines due to cooperation.
• The labels are part of Kering, Richemont and LVMH, and they retain the right to challenge the decision before the Court of Justice of the EU.
• The probe followed inspections at fashion firms in April 2023, and Kering said the risk had been fully provisioned in its first-half 2025 accounts.