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European Carmakers Launch Affordable EVs Amid Chinese Competition

European automakers are unveiling low-cost electric vehicles to counter slowing sales and Chinese dominance in the EV market.

  • At the Paris Motor Show, European carmakers like Renault, Stellantis, and Volkswagen showcased new budget-friendly EV models aimed at revitalizing demand.
  • The EU's stringent CO2 targets, requiring 80% of new car sales to be electric by 2030, have put pressure on manufacturers to increase EV sales despite high costs.
  • Chinese automakers, including BYD and Xpeng, are gaining market share in Europe with affordable and technologically advanced models, challenging local brands.
  • European automakers face a dilemma: reduce EV prices to compete with Chinese imports or risk fines for not meeting emissions targets.
  • Despite the challenges, analysts predict that as more affordable models become available, European EV sales could rise significantly next year.
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