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European Boycott of U.S. Goods Intensifies Over Trump's Policies

Denmark leads a growing movement protesting Trump's threats to Greenland and broader U.S. policies, with significant backlash against American brands.

BBQ products with and without the star mark in Bilka in Randers, Denmark, making it easier for customers to buy European goods, Monday, March 17, 2025.
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Overview

  • A widespread boycott of U.S. goods has gained momentum across Europe and Canada, with Denmark at the forefront due to Trump's threats to seize Greenland by force.
  • Danish citizens and businesses are shifting away from American products, with major retailers like Salling Group introducing labels to highlight European-made goods.
  • The movement has expanded to other countries, including France, where online groups advocating for boycotts of U.S. brands have attracted tens of thousands of members.
  • American companies, particularly Tesla, have faced significant backlash, including declining sales and incidents like Tesla cars being set on fire in Germany.
  • The boycott reflects broader European frustration with U.S. foreign and domestic policies, including Trump's withdrawal from the Paris climate accord and perceived far-right associations.