Overview

• Over 50% of European consumers report reducing or planning to reduce purchases of US products, citing opposition to Trump's trade policies.
• Apps like Brandsnap and Detrumpify allow shoppers to identify and avoid US-made goods, promoting European alternatives.
• Major US companies, including Tesla and McDonald’s, report significant sales drops in Europe, with Tesla sales down 42%.
• Online communities, such as Reddit’s 'BuyFromEU' with over 220,000 members, are fostering collaboration on boycotting US brands.
• Experts debate whether this trend signals a lasting shift in consumer behavior or a temporary reaction to current political tensions.