Overview

• Renault’s sales plunged to 37,900 units in FY2024-25 while Volkswagen and Skoda also posted year-on-year declines, according to JATO Dynamics data.
• An initial emphasis on sedans left Renault, Volkswagen and Skoda underexposed as Indian buyers shifted rapidly toward utility vehicles.
• India’s steep levies on models over four metres in length have disadvantaged European brands that traditionally build larger cars.
• Domestic players Maruti Suzuki, Tata Motors and Mahindra & Mahindra have seized market share through extensive dealership networks, high localisation and early CNG, hybrid and EV rollouts.
• Skoda’s launch of the Kylaq subcompact SUV signals a strategic course correction toward under-4-metre platforms and deeper local production.