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Europe Sees Steeper EV Adoption Decline as US Interest Also Falters

High upfront vehicle prices accompanied by poor public charging networks have pushed willingness to switch to battery cars to multiyear lows.

Electric car chargers are seen in Northwich, Britain, September 20, 2023. REUTERS/Molly Darlington/File photo
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Overview

  • Only 41% of European drivers and 31% of American drivers say they would consider switching to an electric car, down from 48% and 34% a year ago, according to a Shell survey of 15,000 motorists.
  • Electric vehicles remain up to 30% more expensive than combustion engine cars, with batteries accounting for roughly 60% of an EV’s manufacturing cost.
  • Only about half of European respondents reported improved public charging over the past year, and just 17% said it offered good value for money compared with over 70% satisfaction in the United States and China.
  • Support for phasing out petrol and diesel vehicles is conditional, with only 56% of phase-out backers pledging to maintain support if EV prices stay higher than conventional cars and 50% if charging infrastructure fails to improve.
  • China’s aligned industrial strategy and government backing have driven EV ownership among single-vehicle households from 72% to 89%, illustrating the impact of coordinated policy.