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Europe EV Sales Surge as VW Leads August, Chinese Brands Climb, Tesla Loses Ground

New data show EVs reached a 20% share of Europe’s new‑car market in August.

Overview

  • From January through August, European EV registrations rose 26% year over year, with 154,582 sold in August for a 20% market share.
  • Volkswagen topped August EV sales at 16,105 units, up 45% year over year, while Tesla placed second with 14,245, down 23%, and BMW ranked third with 12,546, up 7%.
  • The Tesla Model Y remains the best‑selling EV year to date with 83,314 deliveries through August, a 34% decline, while the Model 3 is third at 50,237, down 29%.
  • Chinese automakers captured a 5.5% European market share in August with over 43,500 sales, surpassing Audi and Renault as plug‑in hybrids surged.
  • JATO reported BEV sales up 27% in August and a 59% jump in PHEV volumes, while Model Y sales fell 37% from a year earlier that month.