Euro 2024 Final Draws Record TV Audience in the UK
BBC and ITV collectively attract over 24 million viewers, despite England's loss to Spain.
- The match peaked at 24.2 million viewers, with the BBC leading at 17.83 million.
- ITV's coverage saw a peak of 6.4 million viewers, capturing its highest share for a men's final.
- The average viewership across both channels was 22.3 million.
- Spain's 2-1 victory marks their fourth Euro win, a record in the tournament's history.
- The high ratings underscore the enduring appeal of live sports on traditional TV.
BBC 
Evening Standard 
Radio Times 
The Guardian 
Deadline 