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Euphoria Season 3 Trailer Nears 100 Million Views in 48 Hours, Sets HBO Max Two-Day Record

The long-delayed third season arrives April 12 on HBO after a five-year narrative jump.

Overview

  • Warner Bros. Discovery says the Jan. 14 preview drew nearly 100 million views in two days, the biggest original-series trailer launch on HBO Max for that timeframe.
  • The new season premieres April 12 at 9 p.m. on HBO and will be available to stream on HBO Max.
  • Zendaya returns with Maude Apatow, Alexa Demie, Jacob Elordi, Sydney Sweeney and Hunter Schafer, with coverage widely indicating this will likely be the final season.
  • Creator Sam Levinson has positioned the story several years past high school, and the trailer hints at more adult, risk-driven themes and bolder visuals.
  • Industry reports point to a production budget near $200 million and a renegotiated Zendaya salary around $1 million per episode, which HBO has not confirmed.