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Euphoria Season 3 Trailer Nears 100 Million Views in 48 Hours, Sets HBO Max Record for Originals

Warner Bros. Discovery says the first trailer drew nearly 100 million views in 48 hours, signaling intense interest after a four-year hiatus.

Overview

  • Warner Bros. Discovery reports the teaser is the largest original-series trailer launch on HBO Max within its first 48 hours.
  • Euphoria returns April 12 at 9 p.m. on HBO, with streaming available on HBO Max.
  • Season 3 is widely reported to be the show’s final chapter.
  • The new season jumps a few years beyond high school, with creator Sam Levinson saying it follows characters outside the ‘safety net’ of school.
  • Context for the milestone includes prior HBO benchmarks such as The Last of Us Season 2 at 158 million views in three days and Game of Thrones’ final-season trailer at 81 million in 24 hours.