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EU Unveils 'AI First' Push With €1 Billion Plan as Bubble Warnings Grow

Brussels pivots to promotion, reallocating existing research budgets to speed corporate adoption under the AI Act framework.

Overview

  • The European Commission launched an AI adoption strategy that will mobilize about €1 billion from existing programs to accelerate deployment in priority sectors including health, robotics, energy and automotive.
  • The plan carves out €600 million from Horizon Europe to give EU researchers access to European AI gigafactories, with Horizon’s AI spending targeted to rise to €3 billion per year.
  • Commissioners set a goal to lift corporate AI use from roughly 13 percent today to 75 percent by 2030, urging organizations to consider AI first when tackling operational challenges.
  • The AI Act remains intact, even as industry groups warn of compliance burdens for start-ups and SMEs; Germany’s Bitkom welcomed the shift but called for larger investments and more innovation-friendly conditions.
  • At the same time, leading investors and executives caution about overheating, with Sam Altman, Jeff Bezos and David Einhorn flagging bubble risks after reports of about $192.7 billion in 2025 AI venture funding and soaring valuations.