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EU Unveils €1 Billion 'Apply AI' Push to Speed Adoption Across Key Sectors

Brussels sets a 2030 uptake target to reduce reliance on foreign AI providers.

Overview

  • The European Commission launched the Apply AI strategy alongside a new AI in Science plan to accelerate deployment in industry and research.
  • €1 billion will be mobilised from Horizon Europe and the Digital Europe programme, with potential matching by member states and private investors.
  • A parallel €600 million package will expand compute access for researchers and startups through RAISE and planned AI Gigafactories.
  • Measures target healthcare, pharmaceuticals, energy, mobility, manufacturing, construction, agri-food, defence, communications and culture, with pilots such as advanced screening centres, agentic AI for factories, autonomous-car testbeds and a farmer app store.
  • The Commission set a goal for 75% of businesses to use AI by 2030 after reporting roughly 13–14% adoption last year, while stakeholders welcomed the focus but warned that execution details and monitoring structures remain unclear.