Overview
- Toy Industries of Europe and France’s FFJP bought 70 toys from non‑EU third‑party sellers across seven marketplaces and an accredited lab found widespread breaches of EU safety rules.
- Hazards cited include small parts that can be swallowed or inhaled, direct access to button batteries that risk severe internal injuries, and removable suction cups that can obstruct airways.
- Products flagged as dangerous in 2024 remain on sale in 2025, sometimes from the same sellers, underscoring enforcement gaps on major platforms.
- Shein says it has removed third‑party sellers from its platform, whereas Temu and AliExpress still host listings the federations consider dangerous for EU consumers.
- Industry groups and consumer associations press for tighter EU liability and border checks as holiday sales near, noting recent EU outreach in China and vast volumes of low‑value parcels entering the bloc.