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EU to Reimpose 50% Tariff on American Whiskey in Retaliation for U.S. Metal Tariffs

The European Union's decision threatens significant economic fallout for U.S. distillers and related industries as trade tensions escalate.

Bottles of Diageo's Don Julio tequila are pictured at a liquor store in this photo illustration taken December 4, 2024. REUTERS/Daniel Cole/Illustration/File Photo
A bartender pours a drink at a Campari inauguration of a new brand house for Aperol, its best-selling beverage, in Venice Italy, August 30, 2021. REUTERS/Manuel Silvestri/File Photo
Kentucky has more than 14 million barrels of bourbon aging in warehouses across the state.

Overview

  • The European Union announced a 50% tariff on American whiskey, set to take effect in April, in response to U.S. steel and aluminum tariffs.
  • Industry leaders warn the tariffs will severely impact American whiskey exports, which grew 60% over the past three years to $699 million.
  • The Distilled Spirits Council of the United States and spiritsEurope call the tariffs 'devastating,' citing risks to jobs and businesses in both the U.S. and Europe.
  • The tariffs come at a challenging time for the spirits industry, which is already grappling with slowing sales, high inflation, and economic uncertainty.
  • U.S. spirits companies, including major brands like Jack Daniel's maker Brown-Forman, are urging governments to resolve the trade dispute to avoid further economic harm.