EU Threatens to Suspend TikTok Lite's 'Addictive' Rewards Program

The European Commission demands a risk assessment from TikTok on the potential mental health impacts of its rewards program, citing concerns for child safety.

EU officials have given TikTok a tight deadline to submit a risk assessment report for TikTok Lite, focusing on its rewards program that could pose addiction risks to users.
TikTok Lite, a slimmed-down version of the popular app, offers points for watching videos and engaging with content, which can be exchanged for vouchers or gift cards.
The European Commission's probe under the Digital Services Act (DSA) marks its second investigation into TikTok, emphasizing the need for platforms to assess and mitigate risks before launching new features.
If TikTok fails to provide the required documentation, it could face fines up to 1% of its global annual revenue, with additional penalties for non-compliance.
The ongoing scrutiny of TikTok Lite in the EU reflects broader regulatory concerns over digital platforms' impact on mental health and child safety.