Overview

• Regulators are preparing to hand Apple an ultimatum to let developers notify users of lower-priced offers outside the App Store.
• Noncompliance will lead to a new Digital Markets Act charge sheet as the next enforcement step after April’s penalty.
• The European Commission imposed a €500 million fine on Apple in April for similar restrictions on developer messaging.
• Under the DMA’s penalty framework, Apple could face daily fines amounting to up to 5% of its average global revenue for each day of breach.
• Apple says shifting interpretations of DMA rules have made compliance impossible despite investing hundreds of thousands of hours to meet requirements.