![Les entreprises de la tech devront se conformer à des règles de transparence sous peine de lourdes sanctions de la part de l'Union européenne. [Nicolas TUCAT / AFP]](/cdn-cgi/image/onerror=redirect,width=640,height=640,format=webp/https://storage.googleapis.com/uploads.mongoosehq.com/url/media/161756141/64465256ccffa5bc95c550d3a0154ee4407649bcdee7e6cff994362f48cbe95f)
!["La course de l'intelligence artificielle vient seulement de démarrer", affirme-t-elle. [© Joan Cros / NurPhoto / NurPhoto via AFP]](/cdn-cgi/image/onerror=redirect,width=640,height=640,format=webp/https://storage.googleapis.com/uploads.mongoosehq.com/url/media/161798979/da792119740bc2429b5dec4f7e644085953d0f8d036731263e09fd81ddcf2419)
Overview
- The EU, which put the transparency rules into force on Sunday, August 2, 2026, requires clear visible labels such as “AI,” “generated by AI” or “modified by AI” on text, images, video, audio and other synthetic media.
- Companies must also notify users when they interact with chatbots, avatars or other conversational AI assistants so people know they are not talking to a human.
- Firms that fail to follow the rules face steep penalties that can reach up to €15 million, creating a strong enforcement incentive across the single market.
- Many businesses say they are not ready because they lack inventories of which AI tools they use and how those tools process data, making it hard to map, label and control AI outputs.
- Regulators and national authorities have flagged rapid advances in autonomous AI agents that the 2024 law did not fully anticipate, signaling likely future updates to close gaps in the rules.