Overview

• The EU has issued new guidelines under the Digital Services Act, urging major tech platforms to label AI-generated content, including deepfakes, to safeguard upcoming June elections.
• Tech giants like Facebook, TikTok, and others are to enhance content moderation and promote official election information, amid concerns over disinformation, especially from Russia.
• Platforms are encouraged to employ factcheckers fluent in 24 EU languages and establish risk assessment units to combat election-related disinformation.
• Failure to comply with these guidelines could result in investigations and hefty fines, although the guidelines are not legally binding.
• TikTok, with 142 million monthly active users in the EU, is taking additional steps like push notifications directing users to trusted election information.