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EU Set to Probe Meta’s WhatsApp AI Under Antitrust Rules

Brussels is preparing to use traditional competition law rather than the Digital Markets Act.

Overview

  • The European Commission is preparing an EU-level antitrust investigation into Meta’s AI features on WhatsApp, according to the Financial Times citing two EU officials.
  • An announcement is expected in the coming days, though the timing could still change, the report said.
  • The probe would focus on how Meta integrated its Meta AI assistant into the WhatsApp interface across Europe following the March 2025 rollout.
  • Authorities plan to proceed under classic antitrust law instead of the DMA, which recent oversight has applied to areas such as cloud services.
  • Meta told Reuters it has not received details of the EU case, referenced a prior WhatsApp statement calling Italy’s inquiry unfounded, and said recent updates do not affect tens of thousands of businesses using customer-support tools or their chosen AI assistants.