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4h ago

EU Requires Labels on AI‑Produced Content as Transparency Rules Take Effect

Brussels now has an AI Office with inspection powers as firms face heavy fines for failing to identify AI outputs.

Les entreprises de la tech devront se conformer à des règles de transparence sous peine de lourdes sanctions de la part de l'Union européenne. [Nicolas TUCAT / AFP]
L’Union européenne va disposer de larges pouvoirs qui lui faisaient jusqu’ici défaut pour tenter de réguler le secteur de l’intelligence artificielle.
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Overview

  • On Sunday, August 2, 2026, core transparency provisions of the EU Artificial Intelligence Act became legally binding, obliging producers and deployers to label AI‑generated or AI‑modified text, images, video and audio.
  • Providers must place visible notices or icons on content created or altered by AI and Article 50 requires users to be told when they are interacting directly with an AI system such as a chatbot or avatar.
  • The EU created an AI Office with the power to evaluate large models, conduct inspections and demand access while national regulators will enforce rules for smaller systems.
  • Companies face a compliance grace period for models already on the market until December 2, 2026 and later deadlines will phase in bans and stricter rules for high‑risk systems in 2026–2028.
  • Many firms lack inventories and controls for internal AI use, which raises the risk of enforcement actions and fines that can reach 7% of global turnover or €35 million and has prompted some platforms to add labels preemptively.