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EU Regulators Signal Daily Fines for Meta’s Pay-Or-Consent Model

Brussels is awaiting confirmation on whether Meta’s November 2024 tweaks meet DMA mandates with potential penalties soaring to 5% of daily turnover.

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Meta To Be Fined Daily By EU

Overview

  • On June 27 the Commission warned that persistent non-compliance could trigger daily fines of up to 5% of Meta’s average global turnover.
  • In April Meta was hit with a €200 million penalty for launching its November 2023 ad consent scheme in breach of Digital Markets Act rules.
  • Regulators have yet to decide if Meta’s November 2024 updates fully address the parameters set out in their non-compliance decision.
  • The Commission has pledged to apply DMA obligations uniformly and is scrutinizing major gatekeepers for unfair data-driven barriers to competition.
  • Meta has denied unfair treatment, accusing EU officials of shifting criteria while defending its dual subscription and free ad-supported offering.