EU Regulators Demand Genuine Privacy Choices, Reject Meta's 'Consent or Pay' Model

The European Data Protection Board emphasizes the need for real consent options in online platforms, challenging Meta's current practices.

The EDPB issued new guidance stating that Meta's model of charging for privacy does not meet GDPR standards for valid consent.
Meta's approach forces users to choose between data tracking for ads or paying a fee, which the EDPB criticizes for not offering a true choice.
Privacy advocate Max Schrems supports the EDPB's stance, highlighting that over 90% of users now consent to tracking due to the lack of genuine alternatives.
The EDPB suggests that platforms should provide a free option that limits data use, enhancing user freedom and aligning with GDPR principles.
Meta remains under scrutiny as it navigates legal challenges and regulatory demands in the EU, with its current model seen as unsustainable.