EU Pushes Tech Giants to Label AI Content Amid Fears of Disinformation

The European Union is urging tech companies to combat false information by adding labels to content generated by artificial intelligence.
EU officials want clear labels for deepfakes and other AI-generated content to help users better identify the content.
Lawmakers around the world are examining AI, with the 27-nation European Union pursuing an AI law and regulations under the Digital Services Act.
Some tech leaders and experts warn AI poses an existential threat and call for oversight like the International Atomic Energy Agency provides for nuclear power.
In the U.S., senators will hold classified briefings on AI this summer to address national security and economic concerns over the rapidly advancing technology.