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2d ago

EU Poised to Hit Google With Modest Adtech Antitrust Fine

The expected smaller penalty reflects Teresa Ribera’s shift toward behavioral remedies over divestitures.

The Google logo is seen outside the company's offices in London, Britain, June 24, 2025. REUTERS/Carlos Jasso/ File Photo
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Overview

  • Reuters-sourced reports indicate a decision could come within weeks and do not point to any breakup order.
  • The case follows a four-year Commission probe launched after a European Publishers Council complaint, with 2023 allegations that Google favored its own tools across the adtech stack.
  • Google contests the Commission’s market view, citing a 2023 blog post arguing publishers and advertisers have substantial choice.
  • In 2024, Google generated $264.6 billion in advertising revenue, or 75.6% of total sales, highlighting the stakes in ad tools for third‑party sites.
  • A U.S. court has set a September trial on remedies for Google’s publishing ad tools, a parallel process that could influence or overlap with EU measures.