Overview

• The proposal would reserve terms such as "steak," "sausage," "burger," and "escalope" for products that contain meat.
• Right-wing MEP Céline Imart sponsors the measure, backed by livestock groups like Interbev that argue current labels mislead consumers.
• Plant-based producers say familiar names help shoppers understand preparation and use, with La Vie’s chief insisting the goal is clarity rather than harming farmers.
• German retailers Lidl and Aldi warn that excluding familiar terms would hinder sales of alternatives, particularly in Germany’s large market.
• Supporters cite EU protections for dairy terms as a precedent, though similar curbs were rejected in 2020 and a French decree was annulled in January 2025 after a CJEU ruling.