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EU Parliament Backs Curb on Meat Names for Plant-Based Foods as Its Cafeteria Serves 'Vegan Burger'

The measure is a negotiating position that must be agreed with member states before it can take effect.

Overview

  • Lawmakers approved the motion 355–247, introduced by conservative MEP Céline Imart of the European People’s Party.
  • A day later, the Strasbourg cafeteria listed a “Veganer Burger” that sold out at lunch, with officials noting menus are set in advance under current rules.
  • The proposal would reserve terms such as “steak,” “schnitzel,” “hamburger” and “wurst” for meat products, requiring plant-based items to adopt different names.
  • Support came from meat industry groups, while critics including Greens politicians Lisa Badum and Michael Bloss called the move symbolic and unnecessary for consumer protection.
  • Talks with EU member states now follow, as WWF Germany cautions against curbing a growing plant-based market seen as part of climate-friendly diets.