EU Orders Google to Split Off Parts of Ad Business, Citing Market Dominance and Antitrust Concerns

The EU has charged Google with antitrust violations related to its adtech business and ordered divestment of parts of that business.
The EU claims Google illegally leveraged its dominant positions across the adtech supply chain to favor its own services over competitors.
Regulators believe Google must sell major businesses like its publisher ad server or ad exchange to remedy antitrust issues.
Google can defend itself against the charges before a final ruling, though it faces billions in potential fines if found guilty.
The move represents an escalation in the EU's crackdown on big tech companies like Google over competition concerns.