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EU Orders Google to Split Off Parts of Ad Business, Citing Market Dominance and Antitrust Concerns

  • The EU has charged Google with antitrust violations related to its adtech business and ordered divestment of parts of that business.
  • The EU claims Google illegally leveraged its dominant positions across the adtech supply chain to favor its own services over competitors.
  • Regulators believe Google must sell major businesses like its publisher ad server or ad exchange to remedy antitrust issues.
  • Google can defend itself against the charges before a final ruling, though it faces billions in potential fines if found guilty.
  • The move represents an escalation in the EU's crackdown on big tech companies like Google over competition concerns.
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