Overview

• The European Commission today formally accused Temu of breaching the Digital Services Act and launched an in-depth investigation.
• Early findings warn of a high risk that EU consumers may encounter illegal or unsafe goods on Temu’s platform, notably uncertified baby toys and small electronics.
• The probe will examine the app’s alleged addictive features—such as flash sales and gamified promotions—and its lack of transparency in product recommendations.
• Temu has the opportunity to respond as it confronts potential penalties capped at 6% of its annual global turnover.
• This action forms part of a broader EU enforcement push under the DSA, which also targets AliExpress, social media platforms and includes a proposal for a €2 levy on low-value imports.