Overview
- The investigation focuses on the sale of childlike sexual dolls, the transparency of Shein’s recommendation algorithms, and features flagged as potentially addictive.
- If breaches are confirmed, the Digital Services Act allows fines of up to 6% of the company’s annual revenue.
- Shein says it is cooperating with the Commission, strengthening illegal‑product detection and adding age verification for items restricted to minors.
- France pressed Brussels to act, and a French court is set to rule on March 19 on a request to block Shein’s third‑party marketplace in the country.
- The action unfolds as the EU increases oversight of low‑cost Asian platforms, with a €3 surcharge on small imported parcels due in July.