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EU Negotiators Weigh Ban on Meat Names for Plant-Based Foods Today

Germany opposes the Parliament-backed plan, with retailers warning of costly rebranding.

Overview

  • The European Parliament’s EPP-led push would reserve terms such as steak, schnitzel, burger and wurst exclusively for animal products.
  • Parliament and member state negotiators could strike a deal on Wednesday, with formal approvals still required afterward.
  • Germany’s agriculture minister, Alois Rainer, rejects the measure but acknowledges Germany could be outvoted by other EU countries.
  • Aldi Süd, Lidl, Burger King and Beyond Meat urged against the ban in a joint letter, citing heavy costs and added bureaucracy for businesses.
  • Consumer group Foodwatch questions the rule’s legality and hints at litigation, while a DPA poll shows 50% of Germans support restricting these names.