Overview
- The European Commission is drafting an omnibus text for December and met with tech companies on Sept. 22 to discuss cookies and consent banners.
- Options under consideration include exceptions for technically necessary or simple-statistics cookies and once-only preferences set in browsers.
- Denmark previously proposed dropping consent for functions deemed technically necessary or for basic analytics, signaling support among EU countries for change.
- Advertising groups are urging a shift of cookie governance into the GDPR’s risk-based framework, while privacy advocates warn that looser rules could expand tracking.
- Any EU overhaul would likely affect users globally, and a separate Digital Fairness Act planned for next year is set to tackle manipulative design and unfair personalization.