EU Launches Antitrust Investigation Into Amazon's Acquisition of iRobot
- EU antitrust regulators are investigating Amazon's proposed $1.7 billion acquisition of iRobot.
- Regulators are concerned the deal could reduce competition in the robot vacuum cleaner market and strengthen Amazon's position as an online retailer.
- The European Commission will conduct an in-depth review of the deal to determine if it should be approved or blocked.
- The investigation comes as regulators worldwide scrutinize major tech companies' acquisitions to curb anticompetitive behavior.
- The deal has already been cleared in the UK but is still under review in the US.