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EU Launches Antitrust Investigation Into Amazon's Acquisition of iRobot

  • EU antitrust regulators are investigating Amazon's proposed $1.7 billion acquisition of iRobot.
  • Regulators are concerned the deal could reduce competition in the robot vacuum cleaner market and strengthen Amazon's position as an online retailer.
  • The European Commission will conduct an in-depth review of the deal to determine if it should be approved or blocked.
  • The investigation comes as regulators worldwide scrutinize major tech companies' acquisitions to curb anticompetitive behavior.
  • The deal has already been cleared in the UK but is still under review in the US.
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