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2mo ago

EU Introduces ‘Finance Europe’ Label to Retain Savings in Europe

With a five-year minimum lock-up requirement, the label demands that 70% of an investment’s assets remain within the European Economic Area.

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Overview

  • The Finance Europe label is spearheaded by France with backing from Germany, Estonia, Spain, Portugal, Luxembourg and the Netherlands.
  • EU households hold over €30 trillion in private savings, but roughly €300 billion flows abroad annually, mostly to the United States.
  • Starting next year, eligible funds—including ETFs and mutual funds—can apply for the label once they meet the criteria.
  • The EU estimates it needs an extra €800 billion by 2030 to finance its green and digital transition and upgrade critical infrastructure.
  • French Finance Minister Éric Lombard said he would personally invest in a labeled product and urged citizens to support European sovereignty through their investment choices.