Overview

• A spokesperson for Poland’s EU presidency announced a pause in talks after Italy formally communicated its withdrawal of support for the green claims law.
• The directive would have required firms to substantiate labels like “climate neutral” or “recycled content” to curtail misleading environmental claims.
• The Commission cited its regulatory simplification agenda and objections to extending the rules to cover 30 million micro-enterprises as grounds for withdrawal.
• Center-right MEPs in the European People’s Party threatened to block the proposal in Parliament, intensifying internal opposition.
• Critics including Socialist MEP Tiemo Wölken warned that abandoning the measure risks undermining consumer protections and efforts to fight greenwashing.