Overview
- A leaked memo from Germany’s Markenverband warns that already printed packs could become risky to sell and says some retail chains want revised packaging from June.
- The EU’s ‘Empowering Consumers for the Green Transition’ rules take effect on September 27, 2026 and require proof for eco claims while curbing self-made sustainability logos.
- Aldi Nord is shifting to certified seals to cut legal risk, and dm is rewriting claims, including changing a blanket “100% recycled” line to precise percentages for each pack part.
- Rewe calls the switch “demanding,” Nestlé wanted a clear sell‑through period but aims to comply, and Melitta says it had to update about 80% of its packaging as some brands drop eco claims entirely.
- Consumer groups plan close market checks, the European Commission urged measured enforcement, and uneven national practice could raise costs and reduce green messaging on items like coffee, detergents, shampoo, long‑life foods and baby food.