Overview

• The Commission imposed €119.6 million on Gucci, €19.6 million on Chloé, and €18 million on Loewe.
• Investigators found the brands fixed minimum resale prices and curbed discounts for independent retailers across online stores and physical shops.
• The infringements ran from 2015 for Gucci and Loewe and from 2019 for Chloé, ending after a 2023 surprise inspection.
• Officials classified the conduct as a unique and continuous violation of Article 101 TFEU affecting the entire EEA and framed the rulings as a precedent for the luxury sector.
• Gucci and Loewe received 50% fine reductions for cooperation, while Chloé’s penalty was cut by 15%, with the Commission saying the decision underscores that consumers must benefit from real price competition.