Overview
- Gucci was fined about €119.7 million, Chloé about €19.7 million and Loewe €18 million, reflecting the seriousness, duration and reach of the infringements.
- The Commission found the brands enforced recommended prices, capped discounts and limited sales periods across apparel, leather goods, footwear and accessories throughout the EEA.
- All three cooperated, with reductions granted of 50% for Gucci and Loewe and 15% for Chloé, after evidence was provided and facts were acknowledged.
- The infringements occurred between 2015 and April 2023 (later for Chloé), ceased after unannounced inspections in April 2023 and led to formal proceedings in July 2024.
- Kering said Gucci’s penalty was provisioned in first-half 2025 results, while Loewe and Chloé affirmed compliance commitments as the Commission cited harm to competition and consumer choice.