Overview

• Gucci must pay €119.7 million, Chloé €19.7 million and Loewe €18 million after the Commission found unlawful resale price and discount restrictions.
• The practices ran from 2015 to 2023 for Gucci and Loewe and from 2019 to 2023 for Chloé, ending only after unannounced inspections in April 2023.
• Authorities cited directives that fixed retail prices, capped markdowns and in some cases barred any discounts, which they said harmed consumers through higher prices and less choice.
• All three companies admitted the violations; cooperation secured fine reductions of 50% for Gucci and Loewe and 15% for Chloé, with Gucci and Loewe providing early evidence.
• The firms acted independently, according to the Commission, though many retailers sold multiple brands; Kering and LVMH said their units acknowledged the decision.