Overview
- The European Commission found the three luxury brands restricted retailers from setting their own prices, a breach of competition rules that inflated consumer costs.
- Fines total more than €157 million, with Gucci penalized €119.7 million, Chloé €19.7 million and Loewe €18 million.
- Investigations launched in April 2023 and July 2024 included office raids to gather evidence of restrictive pricing practices across physical and online retailers.
- The infringements were committed independently by each company but occurred over similar periods and often involved the same retail outlets.
- Kering said the practices no longer apply at Gucci and noted the fine was provisioned in its H1 2025 accounts, as the Commission framed the decision as a warning to the fashion industry.