Overview

• EU regulators found Google abused a dominant position since 2014 by steering advertisers and publishers toward its own exchange, breaching Article 102 TFEU and raising costs that hit the market.
• The Commission ordered Google to stop self‑preferencing and to detail within 60 days how it will remove conflicts of interest, keeping structural remedies, including a potential separation, on the table.
• Google called the decision wrong and said it will appeal, arguing the required changes would harm thousands of European businesses that use its ad services.
• President Donald Trump labeled the penalty very unfair and threatened a Section 301 investigation that could lead to tariffs or import restrictions on EU goods.
• The action caps a years‑long EU probe opened in 2021 and adds to prior multibillion‑euro penalties, as parallel U.S. antitrust cases continue to scrutinize Google’s ad business.