Overview

• Brussels found Google abused dominance since 2014 by favoring its own ad exchange and tools, harming publishers, advertisers and consumers.
• Google must end self‑preferencing and address conflicts of interest, with divestiture still possible if proposed fixes fall short.
• Google said the decision is wrong, vowed to appeal, and argued the mandated changes would hurt thousands of European businesses.
• President Donald Trump called the fine unfair and threatened a Section 301 investigation that could lead to retaliatory tariffs against the EU.
• The case followed a 2021 complaint from the European Publishers Council, and the announcement was briefly delayed over internal trade concerns.