Overview

• The European Commission has preliminarily concluded that TikTok failed to meet transparency requirements for advertisements under the Digital Services Act (DSA).
• TikTok is accused of not providing sufficient details about ad content, targeted users, and advertisers, as well as not allowing public access to its ad repository.
• This is the first formal finding of a DSA breach against TikTok, which now has the opportunity to respond before potential fines are imposed.
• The DSA mandates large platforms to maintain ad libraries and ensure transparency to help detect risks such as scams and disinformation campaigns.
• Broader EU investigations into TikTok's addictive features, child safety measures, and election interference remain ongoing.