Overview

• A mystery shopping exercise by the Commission found a high likelihood of non-compliant products, including baby toys and small electronics, on Temu.
• Regulators flagged Temu’s risk assessment as inadequate because it relied on general industry data rather than platform-specific analysis.
• If the breaches are confirmed, Temu could face fines of up to 6 percent of its global annual turnover and be ordered to take corrective measures.
• Temu is designated a "very large online platform" under the Digital Services Act and must meet stricter obligations to protect EU consumers.
• Ongoing DSA probes are examining Temu’s app design, algorithm transparency and data access practices.