Overview
- The European Commission’s preliminary findings say Temu failed to curb a high risk of illegal products on its platform
- A mystery shopping exercise uncovered non-compliant items on Temu including baby toys and small electronics
- Regulators ruled that Temu’s risk assessment was inadequate because it was based on broad industry information rather than platform-specific data
- Temu has weeks to respond before a final decision that could impose fines of up to 6 percent of its global annual turnover
- These findings form part of a broader EU probe into Temu’s addictive design features, recommendation transparency and researcher data access under the DSA