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EU Drafts Rules Requiring Google To Share Search Data With Rivals

The move tests the EU’s Digital Markets Act by forcing data sharing to spur real search competition.

Overview

  • The European Commission, which unveiled the draft on Thursday, set a May 1 deadline for feedback and targeted a final decision in July.
  • The proposal would make Google give third‑party search engines access to its search data, including data used by AI chatbots with search features.
  • The draft spells out what data must be shared, how often access is granted, how personal information is anonymized, how beneficiaries apply, and how prices are set.
  • Google said it will fight the plan and argued the rules go too far and would put users’ sensitive search queries at risk.
  • Non‑compliance under the Digital Markets Act can draw fines of up to 10% of global annual revenue, and Reuters notes Google has already faced €9.71 billion in EU antitrust penalties since 2017.