EU Digital Markets Act Boosts Third-Party Browser Adoption
Recent legislation in the European Union has led to a significant increase in users for alternative web browsers, challenging the dominance of tech giants.
- The EU's Digital Markets Act, effective from March 7, requires tech companies to offer a choice of web browsers during device setup, leading to increased market share for smaller browsers.
- Third-party browsers like Aloha, Vivaldi, and DuckDuckGo report substantial user growth in the EU, with some seeing increases of up to 250%.
- Despite the growth, some browser companies criticize the choice screen implementation as convoluted, potentially favoring familiar names like Safari.
- The legislation aims to promote competition and reduce the market dominance of major tech companies by allowing easier switching between services.
- European Commission investigates potential non-compliance by Apple, as the choice screen process is deemed slow and unclear.