EU Designates Shein as a Very Large Online Platform, Imposes Stricter Digital Services Act Rules

Shein will face enhanced regulatory scrutiny and stricter safety measures under the EU's Digital Services Act starting in August 2024.

The European Union has added Shein to its list of 'very large online platforms' due to its significant user base, subjecting it to stringent digital regulations.
Starting from the end of August 2024, Shein must comply with new rules aimed at protecting consumers from unsafe or illegal goods, especially those harmful to minors.
Shein's designation requires them to conduct annual risk assessments and external audits to ensure compliance with EU standards.
The new regulations also focus on combating the sale of counterfeit goods and enhancing transparency by granting researchers access to data.
Shein, headquartered in Singapore, has faced criticism for promoting hyperconsumerism and environmental damage, as well as allegations of exploiting low-paid workers.