Overview
- The European Union has added Shein to its list of 'very large online platforms' due to its significant user base, subjecting it to stringent digital regulations.
- Starting from the end of August 2024, Shein must comply with new rules aimed at protecting consumers from unsafe or illegal goods, especially those harmful to minors.
- Shein's designation requires them to conduct annual risk assessments and external audits to ensure compliance with EU standards.
- The new regulations also focus on combating the sale of counterfeit goods and enhancing transparency by granting researchers access to data.
- Shein, headquartered in Singapore, has faced criticism for promoting hyperconsumerism and environmental damage, as well as allegations of exploiting low-paid workers.