Overview

• The BEUC lodged a 29-page complaint on June 5 with the European Commission detailing tactics such as fake countdown timers, low-stock messages, infinite scrolling and confirm shaming.
• Twenty-five BEUC member organizations from 21 countries joined the complaint, citing mass consumption, wardrobe waste and environmental risks from unsafe chemicals.
• The dossier builds on an EU-CPC warning issued on May 26 over fake discounts, pressure selling and misleading labels and sets a June 26 deadline for Shein to address the breaches.
• Shein says it is working constructively with national consumer authorities and the EU Commission to demonstrate compliance with EU consumer laws.
• BEUC urged the consumer protection network to broaden its probe to other online fashion platforms over similar deceptive practices and potential non-compliance with EU product safety standards.