EU Consumer Organization Accuses Major Game Companies of Deceptive In-Game Currency Practices

The BEUC and 22 member organizations claim companies like Activision, EA, and Epic Games mislead consumers with premium currencies, urging EU authorities to investigate.

The BEUC, along with 22 member organizations, filed a complaint with EU authorities against major game companies for allegedly using deceptive in-game currency practices.
The complaint targets companies including Activision Blizzard, Electronic Arts, Epic Games, Mojang Studios, and Ubisoft, among others.
Key accusations include obscuring the real cost of in-game items, leading to overspending, and exploiting consumers' preference for real-money pricing.
The BEUC highlights that children are particularly vulnerable, spending an average of €39 per month on in-game items without understanding the financial impact.
The organization calls for EU authorities to ensure these practices comply with consumer protection laws and to safeguard young consumers.