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EU Commission Identifies TikTok's Ad Transparency Violations

Preliminary findings reveal TikTok lacks a searchable ad registry and sufficient targeting data, risking fines of up to 6% of global revenue.

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Frau hält ein Smartphone mit TikTok-App in der Hand

Overview

  • The European Commission has issued preliminary findings that TikTok breached the Digital Services Act (DSA) by failing to provide a comprehensive, searchable ad registry.
  • TikTok's ad archive lacks critical details on ad targeting and funding, hindering efforts to uncover fraudulent campaigns and misinformation.
  • The violations could result in fines of up to six percent of TikTok's global annual revenue, as outlined by DSA regulations.
  • The findings are based on an investigation involving internal document reviews, tool testing, and expert interviews conducted by EU regulators.
  • TikTok disputes some interpretations of the findings but has committed to reviewing the conclusions and continuing dialogue with the Commission.